Luxury Insights: Schulich Dean’s Leadership Dialogues with Andrew Wu
At ED_PARA Education Communications, we specialize in turning live events into compelling digital content. Recently, we had the opportunity to produce photos and videos for the Schulich School of Business Dean’s Leadership Dialogues, featuring Andrew Wu (MBA ‘89), LVMH Group President of Greater China.
Since 2005, Wu has led over 60 luxury brands in China, shaping the industry through his expertise in brand strategy, consumer engagement, and digital innovation. Speaking with Dean Detlev Zwick before a keen audience of business students, faculty, and staff, he explored the evolving landscape of luxury, digital transformation, and the shifting dynamics between China and Canada’s consumer markets.
Here’s how we brought the event to life.
Highlights Video
To bring the conversation to life beyond the room, we created a dynamic highlights video that distills the most impactful moments from Mr. Wu’s discussion with Dean Detlev Zwick. The video captures his deep insights into brand strategy, digital disruption, and the evolving luxury market, making these ideas more accessible to a wider audience. Wu spoke about the importance of adapting to changing consumer behaviors, particularly in China, where e-commerce and digital ecosystems have reshaped how luxury brands engage with their customers. His perspective on how global brands must navigate cultural nuances and emerging technologies offered key takeaways for students and business leaders alike.
Event Photography
Our photography captured both the discussion and the energy in the room—students engaged in the conversation, asking insightful questions, and learning firsthand from a leader in the luxury industry. These images not only document the event, but also highlight Schulich’s ability to provide students with unique learning opportunities.
One-on-One Interview
Lastly, in a one-on-one interview, Mr. Wu reflected on his time at Schulich and shared insights on leadership, innovation, and the challenges of managing luxury brands. He also discussed his broader business philosophies and perspectives on industry trends. This interview, to be shared with students and the community at-large at a later time, will serve as a lasting resource, connecting his expertise to Schulich’s broader teachings.
Thought Leadership Through Video
This instalment of the Dean’s Leadership Dialogues series offered insights that resonated beyond the room. By capturing and producing high-quality digital content, we are glad to have played a part in helping extend the reach of Mr. Wu’s expertise, making his perspectives more accessible to students, professionals, and the wider business community.
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