The Schulich Student Stories are a series of videos we created to promote the undergraduate programs at the school. To appeal to a younger demographic of high school graduating students and young adults, we created a splashy intro and bright visuals. To keep the audience’s interest throughout, we also used dynamic music and creative transitions. Each of these video pieces is a featurette about a single student. Taken together, they are meant to give broad insight to prospective students as to what they should expect at the school academically and socially.