Schulich Centre for Career Design: Engaging Student & Employer Videos

In today’s digital age, video content has become an essential medium for communication, particularly in the education sector. Recognizing this, the Schulich Centre for Career Design collaborated with our ED_PARA team to create two compelling videos aimed at showcasing their services to both students and employers.

Marrying Message and Style

For the student-focused video, we emphasized the variety of resources available, such as career counselling, workshops, and networking events. The employer video highlighted the Centre’s role in facilitating recruitment drives, providing access to a pool of talented candidates, and offering support throughout the hiring process.

Interviews with students, employers, and staff members formed a significant part of the videos. These testimonials provided firsthand insights into the positive impact of the Centre’s services, adding credibility and a personal touch to the content. Supplementing this with dynamic typography and photos and videos of everyday at the school allowed us to craft a dynamic piece that focused on the Centre’s mission of empowering students and supporting employers.

Results: Effective Communication Through Video

Looking back on the project, the feedback from both students and employers has been overwhelmingly positive.

The student video provided a comprehensive overview of the Centre’s offerings, encouraging students to take advantage of the resources available to them, while the employer video effectively communicated the benefits of partnering with the Centre for Career Design, fostering stronger relationships and facilitating better recruitment outcomes.

Conclusion: The Power of Video in Education

This project demonstrates the effectiveness of video in education and communication. By creating targeted, high-quality videos, the Schulich Centre for Career Design has successfully enhanced its outreach to both students and employers. ED_PARA, we’re proud to have contributed to this initiative.

If your institution needs impactful video content, contact us. Let’s bring your vision to life and connect with your audience in meaningful ways.